Case Study on Lady Bird (2017)

I wanted to take a specific look at a film iv'e admired for a while. lady Bird (2017) is a coming of age film that was budgeted at $10 million and made $79 million at the box office. The profit JUST from box office was $69 million. This film was rated "R" and the meaning of this is "No one under 17 admitted without an accompanying parent or guardian. This rating is given for frequent strong language and violence, nudity for sexual purposes, and drug abuse." According to liveabout.com
So, the targeted audience was teens 17+.  Of course, people in their mid-age can watch, but the movie seems more directed toward young adults because of the setting. The film takes place at a college, so in theory more people around that age would enjoy it and the likelihood of them watching the film is greater.

Lady Bird (2017) is produced and distributed by A24, the same company I discussed in my last post.
A24 takes on independent films, such as this one. The film became successful and they made their money back and then some. A24 seems like a promising company for both production and distribution. As far as marketing, A24 helped create an internet advertisement such as social media, websites, and movie trailers. "The official website opens with a bit of video that, when clicked, plays the trailer, which is absolutely worth watching again. That’s actually about it on the site with the exception of links to the movie’s Facebook, Instagram and Twitter profiles. A24’s page about the film has a synopsis and the theatrical poster, but even with that there’s not a whole lot going on online." states cinematicslant.com

Lastly, for cross-platforming, they streamed this film to Vudu, YouTube TV, Google Play, and Amazon Prime. Of course they also put the film out on Blue-Ray and DVD.

sources:
https://cinematicslant.com/2017/11/02/lady-bird-marketing-recap/
https://www.liveabout.com/how-does-a-movie-get-its-rating-2423408